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MOOC ENAC – Manage Your Prices: an Introduction to Pricing Strategy and Revenue Management
11 September 2018
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Learn to use pricing strategies to increase your firm’s revenue, and set the right price for the right person at the right time.
What topics will you cover?
- Basic economic concepts : supply and demand, consumer welfare, demand elasticity
- Economic foundations of Price discrimination
- The three types of price discrimination and product differentiation
- Pricing under uncertainty
- EMSR (Expected Marginal Seat Revenue)
- Risk analysis, overbooking
- Dynamic pricing strategies in various competitive environments
- History of revenue management
- Features of revenue management techniques Strategic decisions in revenue management Implementation of revenue management techniques in various businesses
When would you like to start?
24 September 2018
Join the course
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