Digital tools for B2C: webmarketing

The XMP Entrepreneur Developer Club invites you to attend its next special event on :

Monday, February 13, 2023 from 6:15pm to 8pm
at the Maison des Polytechniciens
12, rue de Poitiers 75007 Paris (Salon Aigle)

or by videoconference Zoom*.
The connection link will be communicated to registrants a few hours before the meeting.

The meeting will be followed by a friendly drink allowing exchanges between participants

Conference theme: "Digital tools in B2C: webmarketing" - Webmarketing, how to see it clearly, and what is it for?

Websites, natural or paid referencing, e-mailing, social networks,... have become the basic tools of companies that address B2C customers. But these are far from the only digital marketing methods, and how to use each of them?

Speakers:
Two experts, Anyssa di Pasquale and Justine Ferrante, will talk about their experience: Anyssa and Justine, who have a master's degree in web communication, have been immersed in digital marketing since their training (see their CVs below). They will share their experience by presenting the tools they use on a daily basis in their respective companies.
After presenting the main concepts of digital marketing, Anyssa will decipher the secrets of affiliation and media partnerships, while Justine will detail the fundamentals of retargeting.
Both of them will explain how brands that entrust them with the digital side of their marketing earn money by effectively implementing the various tools currently available and dedicated to this.

Infos and registration : https://bit.ly/3leAieA